About this Talk
If you ask any event professional about their top pain point, they’ll likely come back with a laundry list of things they’d like to improve. Whether your marketing efforts are coming up dry or your needs outweigh your budget, evaluating analytics can help keep your priorities straight and ensure that your next step is in the right direction. In this session, Christie will explore some of the core problems event professionals face and identify her strategies to address them through streamlined systems and analytics.